LOVR x MAKR · ARLO Burleigh
The enquiry journey.
ARLO speaks more slowly than the rest of the portfolio, and its journey is built the same way: place first, precinct second, offer last. Every enquiry steps into the sequence below, dressed in ARLO’s own imagery and register. Nothing waits in an inbox.
The moment it lands
The enquiry is acknowledged by email and text within a minute, carrying the ARLO brochure. A consultant is assigned instantly and calls the same day.
One day later
The place story: Burleigh first, then the precinct, then the house behind it.
Day three
How securing a suite works: conversation, walkthrough, expression of interest, Heads of Agreement.
If detail is missing
A thirty-second ask: what they would open, house or hold, their timeline, their intent.
Three days on
A gentle follow-up that holds the relationship, then the rhythm slows to precinct news.
The emails.
Shown at reduced size, in send order. Click any email to read it in full. The dashed markers are personalised fields: each buyer sees their own name and their consultant’s details.
Within a minute
The instant acknowledgement
Sent the moment an enquiry or brochure download lands. It delivers the ARLO brochure instantly and sets up the call. A text message goes with it.
Subject: ARLO, THANK YOU FOR YOUR ENQUIRY
Work, meet, dine, gather. Burleigh.
|
|
|
Thank you,
and welcome
|
|
|
First name, it is good to have you here.
The ARLO brochure is below, and Consultant will call you today to hear what caught your eye.
ARLO is a different kind of commercial address for Burleigh. Boutique retail, hospitality, wellness and strata workspace, arranged around a courtyard designed to be arrived at rather than passed through, on one of the suburb’s last sites of scale.
The renders say some of it. We would genuinely enjoy showing you the rest. |
|
|
| Prefer to talk now? Call Consultant on Phone number. |
|
Burleigh Heads
A commercial and lifestyle precinct at 40 Kortum Drive: boutique retail, hospitality and wellness around a landscaped courtyard, with strata suites above, on a 4,589 square metre site with commanding frontage.
|
|
|
| |
|
|
|
Click to view the full email
One day later
The place story
Burleigh first, ARLO second, MAKR third. Atmosphere before offer, closing on the walkthrough.
Subject: ARLO, BURLEIGH SLOWS PEOPLE DOWN
A different kind of commercial address.
|
|
|
|
Burleigh slows
people down
|
|
|
First name, Burleigh has a way of slowing people down.
ARLO is built to work the same way. At 40 Kortum Drive, boutique retail, hospitality and wellness open onto a landscaped courtyard. Above them, strata suites holding a standard of workspace this suburb has not offered before.
The precinct is developed by MAKR, a family house that builds to hold. Which is why ARLO is designed to earn its place in Burleigh rather than simply occupy it.
Whether you are weighing a suite for your own business or a position in the precinct, seeing it is the fastest way to know. |
|
|
| Or view the precinct at arloburleigh.com. |
|
|
|
Click to view the full email
Day three
How securing a suite works
The path in four unhurried steps: conversation, walkthrough, expression of interest, Heads of Agreement to contract.
Subject: ARLO, THE PATH FROM HERE
Unhurried, and in this order.
|
|
|
|
The path
from here
|
|
|
First name, nothing at ARLO is hurried. The precinct rewards the prepared, and preparing is simple.
ARLO allocates by fit, not by queue. The only work is making sure we know exactly what you want, and yours is one conversation.
Do that once, together, and the rest looks after itself. |
|
|
| Or call Consultant on Phone number. |
| 1 |
A conversation
About what you would open, house or hold at ARLO.
|
| 2 |
A private walkthrough
The site, the light and the plans, at your pace.
|
| 3 |
Expression of interest
When a suite feels right, your solicitor alongside.
|
| 4 |
Heads of Agreement to contract
A settled, paper-backed path from there.
|
|
|
|
|
Click to view the full email
Only if the brief is missing
The qualification ask
Sent only when we still do not know what they would open, house or hold, their timeline and their intent. Thirty seconds to answer.
Subject: ARLO, A HEAD START WORTH THIRTY SECONDS
One of Burleigh's last sites of scale.
|
|
|
|
A head start
worth thirty seconds
|
|
|
First name, ARLO’s scarcity is the site itself: one of the suburb’s last holdings of scale.
So the most valuable thing you can give us is short. What you would open, house or hold at ARLO. Your timeline. Whether it is for your own business or your portfolio.
Thirty seconds, and the right suite finds you before the wider market hears of it. |
|
|
| Or give Consultant the same in a call on Phone number. |
|
|
|
Click to view the full email
Three days on
The gentle follow-up
Burleigh is not going anywhere. Holds the relationship without pressure, then the rhythm slows to precinct news.
Subject: ARLO, STILL HERE WHEN YOU ARE
Burleigh is not going anywhere.
|
|
|
|
Still here
when you are
|
|
|
First name, Burleigh is not going anywhere, and neither is ARLO’s welcome.
If now is not the moment, nothing is lost. Your place on the ARLO list holds, and what comes next will reach you first.
If you would rather talk sooner, pick a time that suits and Consultant will be there. |
|
|
| Reply with a word and we will work around you. |
|
|
|
Click to view the full email
The text message.
One text supports the instant acknowledgement, from a monitored number a buyer can simply reply to.
With the acknowledgement
First name, thank you, your ARLO Burleigh enquiry is with the team. Brochure: arloburleigh.com/brochure. One of us will call you today. Reply anytime, this number is monitored.
The destination
The ARLO brochure page.
Every brochure button in the journey opens a live web page rather than a heavy attachment, built from ARLO’s own brochure and renders. It always shows the current release, it reads beautifully on a phone, and every visit registers as an enquiry.
Open the brochure page
A note on what you are seeing. Imagery is drawn from the current ARLO renders and refreshes as photography lands. The dashed markers show where each message personalises itself. Copy shown is the working draft and sharpens further before anything sends.
